Word: flacking
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...passing trade, there was none. Two leaping-reindeer cutouts, stuck to the wall of a grimy East End car park, were the only clues. "I like to make it tough to find a restaurant. If you can't find it, you shouldn't be coming," says Flack, who reveals that the pair's investment was about $1.7 million. As to why anyone might want to build a kitchen and bring in a gas supply to an old brewery for less than a month, Flack says his core crowd expects it. "Young Londoners are used to everything around them changing quickly...
...existed. More than 11,000 lunch and dinner slots in a candlelit winter wonderland, complete with snow-dusted pine trees, were filled by Nov. 1, thanks to an October spot on YouTube, a viral e-mail campaign and word of mouth. It helped that the Reindeer's creators, Pablo Flack and David Waddington, who also helm an East End venue called Bistroteque, are particularly plugged in. A former fashion student turned restaurateur, Waddington studied at Central St. Martins alongside Giles Deacon (he designed the Reindeer's plates) and stylist Katie Grand (she designed the Christmas crackers?complete with Stephen Jones...
...fact that people love pop-ups means things intended to be ephemeral might return. Although every last scrap of the Reindeer?from the private dining log cabins to the cups and saucers?was sold off, Waddington and Flack are already being asked about next year and are talking about a '50s-theme Christmas pop-up, this time in Los Angeles...
...tarte fine with scallops and $350 worth of black truffles (paired with a 1996 Le Montrachet Domaine de la Roman?e-Conti). Fifteen deep-pocketed global gourmands paid for the repast, which was modestly titled Epicurean Masters of the World. Their identities were not revealed, although the event's p.r. flack did let drop that two casino operators, a hotelier and a real-estate developer were among the feasters...
...Bollywood films have eyes to be as popular in America as in India, Indonesia, the Middle East and North Africa, where they dominate cinematic culture. So the principals of Guru had come 7,800 miles to the Empire 25 theater just off Times Square in New York City to flack their film this weekend. (They'd been in Toronto the evening before.) Then Abhishek and Ash flew back to India, where, in a flourish that Brad and Angelina might take tips from, they announced their engagement...