Word: flagship
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Pity poor Kleenex. The flagship tissue of Kimberly-Clark, its brand name has skipped the company town and now lives a cheap and licentious life of common usage. Despite the best protective efforts of its parent, Kleenex sleeps with all comers. It has become a corporate ne’er-do-well: it has become generic...
...when department-store popularity is declining?as shoppers opt for selective, less-time-consuming specialty stores or fashion discounters?Baker has made it his mission to reinvigorate the 181-year-old chain by keeping it small: he will downsize the New York City flagship store and continue with a tightly edited merchandise mix tailored to East Coast suburban families at all the stores. Jane Elfers, Lord & Taylor's CEO for the past seven years, has been quietly restructuring the brand away from the store your grandmother loves into a showcase for top American design talent. And the business-savvy Baker...
...Mario Testino that features Lauren Hutton, Carolyn Murphy and the sons of John McEnroe and Clint Eastwood. He's plunking down $250 million to update Lord & Taylor locations around the country and $100 million to renovate the 680,000 sq. ft. (about 63,000 sq m) Fifth Avenue flagship store, which hasn't been touched since the 1970s. In addition to redoing the entire store inside and out and opening a specialty eatery by Drew Nieporent (the restaurateur who operates Nobu and Tribeca Grill), Baker will shrink the store to a more manageable size and rent out the remaining space...
...YORK CITY Just Cavalli Check out Roberto Cavalli's diffusion line at his new Fifth Avenue flagship, where the Italian designer's sexy fare can be had for a more affordable price...
...working for Estée Lauder as regional sales and marketing director for Asia. A haphazard search for wide shoes led Wong to Ferragamo and eventually into fashion. Soon she was the brand's distributor for Hong Kong before moving to New York City to run Ferragamo's U.S. flagship stores. But sensing the potential of China, Wong moved back to Hong Kong in 1992 and became the founding shareholder in ImagineX. By 1994 she had opened the first Maison Mode store in Shanghai. "Right up until 2000, ImagineX did not make money," Wong admits. "One must look at China long...