Word: flagship
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SYDNEY For shoppers here, comfort carries more weight than cutting-edge fashion, which is why Prada's new suede-and-nylon-mesh car shoe, below, is leaving skid marks in the flagship store on Martin Place
...part, Karan insists she was never out of step, merely ahead of her time. "I don't think the consumer was ready for what I was talking about," she says, sitting next to the Zen rock garden installed on the first floor of the Madison Avenue flagship store. (The store for DKNY, her lower-priced line, is a few blocks away.) "People thought I was weird for using candles and incense, but now I can sell more candles than I can sell clothes...
Lauder set out to give the $2.7 billion-a-year flagship--which was losing ground as the No. 1 cosmetics brand in the prestige category and whose core customer had crept up into the fortysomething age range--an image makeover. She lobbied successfully to bring on Murphy as a spokeswoman alongside veteran Elizabeth Hurley, signed Ethiopian-born Liya Kebede to the company's first major contract with a black model and replaced brand lensman Steven Meisel with Mario Testino, whose naturalistic aesthetic seemed more suited to the times. And she stuck with the same small cadre of creatives for each...
...remedy a cold, Juliette Bonk recommends aspirin and a new pair of jeans. That's what brings the 24-year-old to the H&M flagship store in Paris on her way home from work one recent evening. Around her, a group of teenage girls trolls for emergency club gear; three Russian tourists buy lingerie; and a shopper misplaces her Louis Vuitton handbag. A gruff female voice breaks through the pop sound track to discourage standing in line for the fitting rooms: "You have 30 days to change your mind and return purchases...
Amazingly, every H&M store is restocked daily. A high-volume store like the Boulevard Haussmann flagship in Paris can receive as many as three truckloads of clothing a day. The bulk of the restocking is done between 7 a.m. and 9 a.m., so there's almost a science to shopping H&M. Experienced bargain hunters learn that the store displays two of every size at a time. When the mediums are sold out, for example, there will be more the next morning. Employees advise friends to come Tuesday to Friday mornings, within hours of the restocking...