Word: flair
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Dates: during 1960-1969
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Natkin: They wouldn't let us say it. We are going to compromise. It was going to be "Draw a flower around your genitals with a Paper Mate Flair." Then they'd say "knee" and we'd say "navel," and we'd meet in the middle...
...know, you can do a fantastic industrial campaign on the idea of a silent pen. Because just think of the noise level. I mean, nothing is noisier than these competitor's pens. Everybody quiet. Just listen. (He scratches first with the competitor's pen, then with a Flair...
Hutchison: Flair. Lehner: . . ."From the American Anti-Noise League, for exceptionally smooth writing without scratching or squeaking." You hear a trumpet. Tah-Tah! We dissolve to another document. "To Flair from the United Cap Forgetters Council: for having a new kind of ink that won't dry out if you leave the cap off overnight." And a couple of trumpets. Bum-Bum! And on to a third document. "To Flair from the National...
...Pounders Association: for having a smooth, tough, nylon point that won't push down." And you've got three trumpets going, and an announcer comes back in and says, "Flair even looks like a better way to write." We would play it very straight. Very pompous. Like Robert Morley's voice when he says these words. You get a kind of electricity between the silliness...
Westbrook: "You're fired." Stuff like that. Lehner: And when the girl goes out of the room, he takes a leather portfolio, looks around, opens it up and starts doodling some very silly, funny little things. And the announcer says: "Introducing a new executive status symbol-Flair. To the casual observer, Flair is a dignified, serious, executive pen. But when you're alone, Flair reveals its true identity as the executive play pen. The greatest doodler in the world. This Christmas give him the executive play pen, Flair...