Word: flair
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Dates: during 1960-1969
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Natkin (reading from graffiti ads): "Keep America beautiful. Bury a cheap, ugly pen today. Buy a Paper Mate." Some research has been done on this and it looks like it's working. "Draw a flower on your knee with a Paper Mate Flair." Westbrook: Why not "navel...
Spitballing, or brainstorming, is something like a group-therapy session in which the patient is the product and the doctors are the admen. Recently, TIME Correspondent Edgar Shook sat in on a brainstorming meeting at Chicago's North Advertising Inc. The patient: Flair, a new Paper Mate pen with a nylon tip. Among the doctors: North President Don Nathanson, Creative Director Alice Westbrook, Copy Chief Bob Natkin and Copywriters Steve Lehner and Ken Hutchison. The dialogue, somewhat condensed: Natkin: We have what I think must be the first graffiti advertising campaign, which we've been running in teen...
Unique Rapport. Though shy, Trudeau somehow achieved unique rapport with people. The metamorphosis began, his aides say, about the time of the Liberal nominating convention. After that, Trudeau's flair for showmanship became his dominant trait. During the campaign, he reached out to the tumultuous crowds just as eagerly as they clutched for his hand. Thus began the phenomenon that the press quickly dubbed "Trudeaumania...
...with fame, becoming artistic beacons gazing at life's banal objects with a wan, reportorial eye. Turning to moviemaking, he lifted the underground cinema's popularity to new heights while sinking the contents to sadistic depths. His bent is parody and plotlessness, and he has a whimsical flair. Sleep shows six hours of just that; Empire, eight hours long, stars the Empire State Building. ****-the title spoofs film ratings-originally lasted all day and night...
...much he loved the Negro, Creole and Latin American melodies and rhythms. More important, they show that he handled those native folk ingredients with astonishing sophistication, charm and originality. Listening to his music is often like hearing Stephen Foster delivered with the elegance of Chopin and the romantic flair of Berlioz...