Word: flair
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Dates: during 1970-1979
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Rationed Space. Charles Wilp, 37, a Düsseldorf photographer turned adman, occupies a niche of his own in Europe's new advertising era. A bachelor, Wilp looks like a tired paparazzo and invariably dresses in canary-yellow astronaut overalls, but his flair for converting unknown products into household names is legendary. To popularize a soft drink called Afri-Cola, for example, he photographed four nude black girls through a sheet of ice. Isenbeck-Pils, a virtually unknown Ruhr beer, increased its sales by 29% after Wilp's campaign treated it as the "in" brand...
Proxies for People demonstrates Alinsky's unsurpassed flair for the dramatic gesture. Some fault him, however, for lack of follow-through, for jumping too quickly from one project to the next. His reply is that he pulls out as soon as he can to give local leadership a chance. It is true, though, that he is spread perilously thin. Operating on his I.A.F. income of $25,000 a year, he seems to live at airports as he speeds from one speaking engagement to the next. At 61, having suffered personal disasters (his first wife, by whom...
Like any young tycoon, he is brimming over with expansion projects. Among them: starting a consumer finance magazine, buying an art magazine, and taking more of his bundle into Britain, where the institutional-investment community has not as yet found anyone with Kaplan's flair...
This is just what Folklorists lona and Peter Opie have done in Children's Games in Street and Playground, published by the Oxford University Press. For 20 years the husband-and-wife team has been exploring and documenting the cultural patterns that characterize childhood. Their particular flair is an ability to see children's activities from the perspective of the young. Their new book is an expert guided tour of that arcane subsociety in which play is as vital as work is to the adult...
...disaster, say others. Her choice of clothes for Mrs. Nixon is a deterrent to the new spirit in American fashion, avoiding as it does anything new or exciting, ignoring designers with real flair like Bill Blass and Donald Brooks, though room has been found for Geoffrey Beene. "She is like a mother-in-law who never makes trouble," says Chester Weinberg, another of the ignored. "She couldn't think young if she tried. Mrs. Nixon seems to feel she'd rather be dull than right, and she surrounds herself with women of yesterday." Mollie Parnis concurs more heatedly...