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...seemed a splendid idea. To the glory that was Greece, the Los Angeles Olympic Organizing Committee (L.A.O.O.C.) wanted to bring a touch of American grandeur. The Olympic flame was to be relayed from east to west in a scenic 19,000-kilometer zigzag across all 50 states, the longest torch run in modern Olympic history. Sections of the route would be "sold" at $3,000 a kilometer to sponsors who contribute to charity. Doing it the American way, the Olympic flame would arrive from Greece electronically. AT&T, which is sponsoring the Olympic relay, set up a system...

Author: /time Magazine | Title: An Olympic Ideal Gets Burned | 5/14/1984 | See Source »

...Greeks protested the "unholy exploitation" of the Olympic flame. The International Olympic Committee actually owns the flame, but the Greeks are its guardians. "The flame for us is a sacred thing. It is not for sale," declared Spyros Foteinos, mayor of Olympia, where the ancient Games were first held...

Author: /time Magazine | Title: An Olympic Ideal Gets Burned | 5/14/1984 | See Source »

Last week the L.A.O.O.C. canceled the electronic delivery of the flame, fearing Greek lack of cooperation. Instead, officials leased an Air Force jet to pick up the flame Monday and take it to New York City in six miner's lamps...

Author: /time Magazine | Title: An Olympic Ideal Gets Burned | 5/14/1984 | See Source »

Richardson dismisses the latest slew of Shamie challenges as a "gimmick," and says he has no intention of altering his campaign to account for the flame-throwing Republican...

Author: By Michael W. Hirschorn, | Title: Richardson Plays Cool in Senate Bid | 5/1/1984 | See Source »

DIED. Ditra Flame, 78, onetime violinist and missionary who was known as the Lady in Black for her mournful visitations to the tomb of Silent Screen Star Rudolph Valentino; in Ontario, Calif. Flame (pronounced Flah-may) never tired of recounting that when she was deathly ill at age 14, she was visited by Family Friend Valentino, who assured her she would survive and asked her to visit his grave if he should die, saying, "I fear loneliness more than anything in the world." After Valentino's fatal appendicitis at age 31 in 1926, Flame brought 13 roses...

Author: /time Magazine | Title: Milestones: Mar. 12, 1984 | 3/12/1984 | See Source »

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