Word: flameless
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Dates: during 1935-1935
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Each of the 250,000 Hupmobile owners in the U. S. will be asked to send to the company the names of at least four prospective Hupmobile buyers. "We acknowledge this service with a trifling gift-a flameless cigaret lighter" (presumably Mr. Andrews' own Elektrolite). The suggested names are turned over to the Hupp sales organization, which will then try some "modified high-pressure." If one of the suggested prospects actually buys a Hupmobile, the person who sent in the name will receive a commission of $20 by going on the Hupp payroll at $5 a week...
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