Word: flashes
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Dates: during 2000-2009
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...first place. They like Bullock, they really like her; they just haven't seen any reason to go to her movies. The advertising for The Proposal gave them that excuse: it played on both cutting a successful woman down to her co-star's size and allowing Bullock to flash her trademark poop-eating grimace, the signal of a working-class gal who must protect some guilty secret...
...book And Then There's This, Harper's senior editor Bill Wasik tracks Web fads, viral marketing campaigns and the flash-mob phenomenon - which Wasik himself created - to determine just how little staying power trends have when faced with our fractured, hyperactive attention spans. Wasik talks to TIME about his findings, and why he can't stop looking at his RSS reader. (Read about how the Internet changed music...
...come to invent the flash mob? I sent an e-mail out to about 60 people that said, "You have been invited to join the Mob Project. It gathers an inexplicable mob of people in New York City for 10 minutes or less." There was a Frequently Asked Questions section that consisted of one question, which was, "Q: Why would I want to join an inexplicable mob?" The answer was, "Tons of people are doing it." It was a wink at conformity and herd mentality. I didn't expect people to adopt the idea in other cities. Literally within weeks...
...that hit the air on June 2, is remarkable for its unusual tone. "Let's be completely honest," it begins. "No company wants to go through this ..." If starting with contrition is an attention grabber, especially for a chest-thumping car company, even more so are the images that flash across the screen as the ad turns to its next theme: "Reinvention is the only way we can fix this, and fix it we will," the narrator intones over footage of people streaming out of public transport, a runner with a prosthetic leg, a hockey player felled in the agony...
...speaking with the guard, the metal barrier is lowered, and the cyclist passes. Three attackers follow inside two white vehicles, a sedan and a small pick-up. The car jerks for a second, then speeds ahead with the pick-up closely tailing it. Moments later, there is a bright flash and the screen trembles, marking the explosion...