Word: flat-screen
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...lives, but it also plays its part in shaping them. Marketers have picked up on the fact that twixters on their personal voyages of discovery tend to buy lots of stuff along the way. "They are the optimum market to be going after for consumer electronics, Game Boys, flat-screen TVs, iPods, couture fashion, exotic vacations and so forth," says David Morrison, president of Twentysomething Inc., a marketing consultancy based in Philadelphia. "Most of their needs are taken care of by Mom and Dad, so their income is largely discretionary. [Many twentysomethings] are living at home, but if you look...
...WILDEST INTERIOR Ford's SYNus, right, features seats that can reverse to face the rear and a steering wheel that stows under the dash. The back door has a flat-screen...
...potatoes are snapping up the latest displays, the wonders of LCD and plasma TV technology are still well out of reach for the average shopper. True, at U.S. retailer Circuit City, sales of flat-TV models have tripled over the past year, prompting CEO W. Alan McCollough to label this Christmas "a flat-panel holiday." But as long as the price tag on a flat-screen TV is four or more times as much as a comparable tube TV, many consumers will drool and dream but not bite. "Prices [of flat TVs] will be cheaper for consumers this holiday season...
...Lofty prices have kept the market for flat-screen TVs small so far. Plasma technology dominates in supersize TVs at 40 in. (100 cm) and larger, but plasma will hold only 2% of the U.S. TV market this year. More consumers buy LCD TVs, which are available in a wider range of sizes, but they still only account for less than 10% of the market. Dropping prices will change that, especially with LCD TVs, which manufacturers are gearing up to churn out the fastest. By 2008, 1 of every 3 TVs sold will be an LCD, according to iSuppli...
...think $1,000 is too much to pay for a TV set, consider yourself spoiled. In the 1950s, when the cathode-ray tube was cutting edge, an average TV cost about $1,000, according to Semenza. Adjusted for inflation, that's $6,700 today?comparable to the most advanced flat-screen TVs. The advent of the flat TV is seen by an electronics industry accustomed to razor-thin margins as a chance to reap some fat profits from a new technology. Japan's Sharp Corp. announced this month that sales of LCD TVs contributed to pushing up profits...