Word: flat-screen
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Doug Gale, a 30-year-old Dallas banker, returned from a vacation to Tokyo and Hong Kong in 2001 raving as much about TV sets as about ancient temples, towering skyscrapers and exotic food. A self-proclaimed tech geek, Gale scouted out electronics shops and was mesmerized by flat-screen TVs. Their monstrous sizes, sleek designs and flashy displays were perfect, he thought, for watching his favorite Dallas Stars charge down the ice. "I'd never seen anything like them," he says of the TVs. "They were just phenomenal. As soon as I got back to Dallas I was thinking...
DOUG GALE, A 30-YEAR-OLD Dallas banker, returned from a vacation to Tokyo and Hong Kong in 2001 raving as much about TV sets as about ancient temples, towering skyscrapers and exotic food. A self-proclaimed tech geek, Gale scouted out electronics shops and was mesmerized by flat-screen TVs. Their monstrous sizes, sleek designs and flashy displays were perfect, he thought, for watching his favorite Dallas Stars charge down the ice. "I'd never seen anything like them," he says of the TVs. "They were just phenomenal. As soon as I got back to Dallas I was thinking...
...couch potatoes are snapping up the latest displays, the wonders of LCD and plasma TV technology are still well out of reach for the average shopper. True, at retailer Circuit City, sales of flat-TV models have tripled over the past year, prompting CEO W. Alan McCollough to label this Christmas "a flat-panel holiday." But as long as the price tag on a flat-screen TV is four or more times as much as a comparable tube TV, many consumers will drool and dream but not bite. "Prices [of flat TVs] will be cheaper for consumers this holiday season...
Lofty prices have kept the market for flat-screen TVs small so far. Plasma technology dominates in supersize TVs over 40 in., but plasma will hold only 2% of the U.S. TV market this year. More consumers buy LCD TVs, which are available in a wider range of sizes, but they still only account for less than 10% of the market. Dropping prices will change that, especially with LCD TVs, which manufacturers are gearing up to churn out the fastest. By 2008, 1 of every 3 TVs sold will be an LCD, according to iSuppli. The U.S. is catching...
...worried that her daughter Rebecca would face too much stress at Princeton University, where the 18year-old will be balancing academics with a spot on the ice-hockey team. So Sheila pushed for a new Pier 1 sofa and prodded her daughter into other purchases ranging from a flat-screen TV to a mini-fridge-freezer to a papasan chair. "She needs to be able to relax," says Sheila. To that end, Rebecca will also have new video-game accessories plus her roommate's karaoke machine. In fact, Rebecca had so many things to lug to college that her family...