Word: flatly
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Dates: during 1990-1999
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...make millions of Americans thin--and its manufacturer rich. But a year after the drug called Redux was approved by the Food and Drug Administration for sale in the U.S., the hot new diet pill has fallen short on both counts. At $200 million a year, sales are flat and lagging far behind the initial $1 billion-a-year expectations. Some who have taken Redux have discovered that it is not the magic melting potion they hoped it would be; others who were thinking of taking it have been frightened off by stories about potentially harmful side effects--including...
...flat-out devastation, see the French drama Ponette, Jacques Doillon's study of infant grief. From its poignant first image--of a four-year-old child (Victoire Thivisol) compulsively sucking her thumb, the only part of her forearm not in a cast after a crash that killed her mother--the film rarely leaves the wracked, haunted face of its fearless heroine. Many relatives think they are helping the girl: her aunt (Claire Nebout), who fills her with stories of God's craving for mommies; her young cousins, who try alternately teasing and cheering her; a boy at school who says...
Latham tells his "true story of true love" in deliberate, prairie-flat language, strewing the landscape here and there with verbal posies and perhaps a few too many quotations from 17th century romantic poetry. Still, the style is right for what is, after all, the sentimental chronicle of two endearing octogenarians behaving at times like teenagers...
Bell has been around too long to be called an upstart--and his isn't one of the 100 biggest firms--but he still goes flat-out to stay ahead of fierce competition. Says Bell: "Success is never guaranteed in our industry." Last year was the first in a decade that Texas American lost money; this year is profitable so far. It is one measure of how deregulation has helped both the consumer and the supplier that Bell charges 2[cents] or so less a mile for hauling than when he entered the business in the '80s. "Deregulation has taken...
...management is unhappy because sales in U.S. stores have been flat as a frozen beef patty in the past two years and profit margins are eroding. Some of the 2,750 franchisees are unhappy--some downright testy--because rapid store expansion has cannibalized sales and the company's advertising and promotion, although ubiquitous, have been ineffectual. Most recent case: a deep-discount program called Campaign 55 (the company was founded in 1955), which hasn't been a rousing success...