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Word: flatness (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

Among many companies that are concerned about the economic gap between business and the barracks is Standard Oil of New Jersey, which offers a flat two months' induction pay plus 50% of the difference between service and civilian pay for married men as long as they are on active duty. Atlanta-based Southern Bell Telephone and Telegraph Co. pays a 100% differential for up to six months, while Dow Chemical men go off to war with a check for up to two months' pay. Western Electric pro vides full differential pay for the first three months of active...

Author: /time Magazine | Title: Management: For Those Who Are Called | 4/26/1968 | See Source »

...experiment went into its final week, McDonnell Douglas scientists reported, systems were working satisfactorily and crew morale was high. One of the biggest complaints to date has concerned the urine-derived drinking water. Griped the crew: "It tastes flat...

Author: /time Magazine | Title: Space: The Santa Monica Shot | 4/19/1968 | See Source »

...Matter of Keeping Lean. The better balance means that big agencies can operate more efficiently. They are generally opposed, for instance, to the flat 15% commission that had been an advertising tradition for over 40 years. More and more agencies are switching to an adjustable fee that reflects the work they have to do for clients. Schule and B.B.D. & O., using their computer, have gone one step beyond that. The agency now has an E.I.C. (for Efficiency Incentive Compensation) system, which ties charges directly to agency profits. If the profit is less than anticipated, the client pays. If the profit...

Author: /time Magazine | Title: Advertising: The Big Ten Still Shine | 4/12/1968 | See Source »

...expert will find even more frustrating the flat, jargonized writing and impenetrable tables of statistics that fill many of the pieces. But these particular difficulties are revealing. The contributors are talking with each other, not to the general public. This is fine to a point, but the Coleman Report was published two years ago and this is the first comprehensive treatment of its contribution to educational thought. As Kenneth Clark points out in the Review, publicizing the inadequacies of the present system is a key first step in spurring both whites and blacks to the political action that will bring...

Author: By David Blumenthal, | Title: Educational Review | 4/9/1968 | See Source »

Working with a $1.50 globe of the world, Rouse picked a seismic zone off the coast of Chile and projected it into an imaginary flat surface or plane slicing through the earth. He discovered that along the circle formed where the plane intersected the surface of the earth there were other earthquake and major fault zones-in the Pyrenees Mountains, the Red Sea and the western tip of South America. During the next three weeks, Rouse projected the planes of other earthquake zones to form 15 additional circles, or belts, on the earth's surface...

Author: /time Magazine | Title: Geology: And Now the Rouse Belts | 4/5/1968 | See Source »

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