Word: flatness
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...called The Man Who Wouldn't Die. The longtime Washington columnist had been told that his days were numbered after refusing dialysis treatments for his failing kidneys. But he didn't die, and returned home, continuing to write. Clearly he found it enormously amusing to catch the medical profession flat-footed. He was a little pale when I saw him, but his voice was strong and his mind was as sharp as the day we'd met back in the 1970s, when he had stopped by the Newsweek office where I then worked, to crack jokes with Mel Elfin...
...California. Steve Steele, 53, made a good living buying houses on credit in San Diego, fixing them up and then reselling them for a lush profit. But now he's shifting his focus to New Mexico. "I think reality has set in," he says. "California is going to be flat for some time...
...hype and drama that attended the speculation about Barack Obama's 2008 presidential bid, his actual announcement was rather tepid. There was no Oprah performance filled with wordplay on "audacity" and "hope," no tension-filled live broadcast, no Monday Night Football gag, just the oddly flat, open-collared video announcement; perhaps he's already trying to tamp expectations downward, after so many weeks in the hype machine. The substance of his announcement leaves little doubt that he's sincerely interested in running, and the polls suggest that even if the YouTube clip was a little disappointing, he benefits from people...
...iPhone started out the way a lot of cool things do: as something completely different. A few years ago, Steve Jobs noticed how many development dollars were being spent--particularly in the greater Seattle metropolitan area--on what are called tablet PCs: flat portable computers that work with a touch screen instead of a mouse and keyboard. Jobs, being Jobs, was curious. He had some Apple engineers noodle around with a touch screen. When they showed him what they came up with, he got excited...
Jobs' zeal for product development--and enforcing his personal vision--remains as relentless as ever. He keeps Apple's management structure unusually flat for a 20,000-person company, so that he can see what's happening at ground level. There is just one committee in the whole of Apple, to establish prices. I can't think of a comparable company that does no--zero--market research with its customers before launching a product. Ironically, Jobs' personal style could not be more at odds with the brand he has created. If the motto for Apple's consumers is "Think different...