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...Paper How postmodern can you be? For funky Dutch brand Moooi, Antwerp outfit Studio Job has mimicked the monumental forms of old-fashioned floor lamps, cupboards, dressers, dining tables and even chandeliers in paper and plywood. Is the Paper range flat-packing for the pretentious? Who cares? IKEA has never been this much fun. www.moooi.com...

Author: /time Magazine | Title: Whitewash | 2/6/2007 | See Source »

...waking up a bit disappointed this morning; some of Madison Avenue 's best and brightest minds in advertising might be feeling as if Peyton Manning and the Colts have gotten one by them as well. After spending $2.6 million for a precious 30 seconds of airtime, most companies fell flat in their effort to entertain, engage, and perhaps even entice the 90 million-plus Bowl viewers to buy their product. Researchers at UCLA 's Ahmanson Lovelace Brain Mapping Center scanned the brains of 10 volunteers who viewed 33 of the long-awaited commercials that aired Sunday night, and were...

Author: /time Magazine | Title: Brain Scans: How Super Bowl Ads Fumbled | 2/5/2007 | See Source »

...seed," Apollo Diamond can now grow wafers that are large enough and of a quality that would make them useful in electronic devices. "You need to make mother seeds that will allow you to control the end product," Linares says. "For semiconductor manufacturing, that means an extremely smooth and flat surface. For the first time, we've done that." Over the next 12 months Apollo plans to build up a generation of mother wafers at least an inch in length that can consistently beget more high-quality diamond slivers, and then to enter the industrial market...

Author: /time Magazine | Title: Diamonds De Novo | 2/5/2007 | See Source »

Didn’t get to take a globalization class from Lawrence H. Summers? You can learn about the flat world from Jason Beckfield, a visiting from the University of Chicago. A great excuse to read Thomas L. Friedman’s books—or to pick up The New York Times—this spring...

Author: By Jan Zilinsky, CONTRIBUTING WRITER | Title: Take out your shopping gear | 1/31/2007 | See Source »

...Pundits and bloggers would do well to tape a copy of these poll results, from ABC-Washington Post in January of 2003, on their monitors/mirrors/most viewed flat surface in their office...

Author: /time Magazine | Title: Your Guide to a Crowded Field: TIME's Election Index | 1/26/2007 | See Source »

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