Word: flatted
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Dates: during 1990-1999
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...novel position: acting to support the free movement of peoples. The force has often stood by as Serb thugs, for example, beat up Muslim refugees trying to return home. Such decisions not to intervene came from the highest levels. "The defining moment of the post-Dayton process was the flat refusal of NATO to do anything other than defend itself and enforce the military separation line," says a former U.S. diplomat. "NATO had this enormous amount of force on the ground, facing a group of bullies who respected NATO but nothing else. The reason for the military hesitation is Vietnam...
...Morris is a gleeful genius who preaches what he's paid to preach, who can teach it round or teach it flat. He is someone lost so far inside the game that he breaks its most basic rules--Don't leak to the other side, Don't sell out your clients--and doesn't seem to notice. "Dick has a blind spot on character," says a key Clinton aide. "The President sees that, and it makes him think about his own blind spots. That's a real service...
...Pepsico's namesake business has suddenly gone flat. A couple of years ago, Pepsi's internationalists trotted out an ambitious plan to close the cola gap. Pepsi was then being outsold outside the U.S. by 3 to 1, and the idea was to blast the Atlantans from the shelves and fountains using a combination of new products such as sugar-free Pepsi Max, new bottling alliances, and new advertising combined with an old arrogance that Pepsi's marketers have always had in two-liter sizes. None more so than Christopher Sinclair, who led Pepsi's international soft-drinks business...
...score? Coke has increased its lead and helped itself to shares of some of Pepsi's prime territories. Internationally Coke's market share increased to 49.2% last year while Pepsi's was flat at 15.7%. In South America, Coke was expanding its 55% market share even before the Caracas Caper. In India, a market Pepsi has owned for decades, Coke bought the leading soft-drinks maker in 1994 and is now top dog. Coke sold $12.7 billion worth of products outside the U.S. last year. Pepsi's non-U.S. sales last year totaled $3.2 billion. And Sinclair...
...Damon Runyon. For Erie, horseplaying is a sacred vocation. "I'd rather sleep in the same stall with old Man o' War," he says, "than make the whole damn Follies." Down on his luck, he has the sour, insistent patter of a guy without dolls, a sharpie gone flat. Tonight he's got nothing better to do than talk to a taciturn desk clerk (the excellent Paul Benedict). The clerk hardly listens, but that doesn't matter. Erie could be speaking to a barkeep or a stranger on a bus, or to a mute God on a slow night...