Word: flatted
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Dates: during 2000-2009
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...late 1990s, Sharp's president, Katsuhiko Machida, was determined to shed the company's image as a mere parts provider, so he approached industrial designer Toshiyuki Kita for help. "Our goal was to create not just a flat TV but a completely new product," says Masatsugu Teragawa, Sharp's corporate audiovisual director. "It had to look nothing like what we know TV to look like...
...first line of Kita Aquos--a sleek, metallic-silver flat screen with two soft, round bulges at the bottom for speakers, set on a boomerang-footed pedestal--won a shelfful of design awards and a place in European museums like the Pompidou...
...design edge--and the company's manufacturing capacity--helped Sharp dominate the $80 billion flat-panel market for years, with more than 16 million Aquos screens sold since 2001. But competitors rushed in, and by 2005, Sharp had fallen behind Sony and Samsung. Consumers have benefited: three out of four TVs sold in the U.S. are now flat panels, and prices for 25-in.-to-29-in. models have dropped 72% in the past three years, according to DisplaySearch...
That pressure has pitted manufacturers against one another to come up with thinner, lighter, cleaner LCDs. Sharp plans to build a $3.4 billion factory near Osaka to produce bigger screens more efficiently. Yet, Teragawa says, as flat screens grew in popularity, the products became virtually indistinguishable from one another...
Busy Nalewki Street in Warsaw where the street vendors once hawked bajgels on sticks was empty, smashed flat. For the audiences that used to crowd the little Ruski Teatr in Riga there would be no more after-theatre suppers in the warm and friendly Café Schwarz. Wilno's Niemiecka and Tatarska Streets, once thronged by students of Talmudic learning, were empty. Gaon Street, named for Gaon Rabbi Elijah, the 18th-Century miracle-working rabbi of Wilno, was deserted...