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...other cities this year, is endorsed by the Colorado State Patrol and sponsored by the likes of local beer Goliath Coors, which agreed to pay the first $20 of every ride on New Year's. But NightRiders' most effective marketing tool is a poster comparing its fees--a $15 flat rate plus $2 a mile--with the price of a single DUI conviction, which can run up to $8,866 in Colorado when fines, legal fees and auto-insurance penalties are included. "The sad fact of it is," says NightRiders co-founder Brad Dickerhofe, "people are more concerned about being...

Author: /time Magazine | Title: On-call designated drivers, via scooter | 1/10/2005 | See Source »

...Flat shoes may have made a big comeback on fashion runways in the spring, but stiletto lovers could not have predicted the return of that '70s staple, Earth Shoes. Celebs like Gwyneth Paltrow, Taye Diggs and Pierce Brosnan are snapping up styles such as the Vegan Mirage, right, for their comfort (the heels are slightly lower than the toes to promote a more natural posture). After a 20-year absence from the market, the shoes, originally developed by a Danish yoga master, are definitely making an impression...

Author: /time Magazine | Title: Style: Welcome Back, Earth Shoes | 12/17/2004 | See Source »

...because sugar does more than sweeten. It also helps batter rise, providing volume and texture; it caramelizes and thus produces that glorious oven-fresh golden-brown color; and it works as a preservative to keep baked goods fresh longer. In contrast, artificial sweeteners have been a recipe for pale, flat, crumbly treats that quickly go stale--and often go uneaten. (See the top 10 bad beverage ideas...

Author: /time Magazine | Title: Sweet Stand-Ins | 12/17/2004 | See Source »

Four years ago, CEO Balaji Krishnamurthy devised a jaw-dropping inverted-bonus plan at Planar Systems that put himself dead last when it comes to receiving extra cash: his policy rewards rank-and-file employees first, before moving up the management chain. Since then, this maker of flat-panel displays, based in Beaverton, Ore., has been bombarded with questions from other CEOs about the bonus system, which, Krishnamurthy claims, is a better incentive for every employee to create shareholder value. "Those with a higher capacity to influence the results of the company must first ensure that those with a lower...

Author: /time Magazine | Title: Balaji Krishnamurthy: Planar Systems | 12/17/2004 | See Source »

...first time I saw Dorian Gray in that gallery, I couldn’t even look at No. 2 afterward. In comparison, the Pollock just seemed compleltely unstimulating: flat, bland, tame. I remember being very angry about this. I knew that the Pollock was a good painting, but I felt that Kline had somehow spoiled it for me. It was as if I had snacked on too much salty junk food and couldn’t taste anymore when I sat down to eat a nice meal...

Author: By Julian M. Rose, CONTRIBUTING WRITER | Title: A Tale of Two Paintings | 12/17/2004 | See Source »

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