Word: flatted
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...Kamprad turned his focus to mail-order catalogs and stores that could sell his wares on a mass scale. At the time, cash-and-carry furniture was unheard of, as was the idea that all Ikea products--from furniture to the now famous mobile kitchens--could be packed in flat, stackable boxes that could be mailed or transported and reassembled at home. Furniture shopping has never been the same since Kamprad threw his wrench into the system. --By James Scully
Meyer dismissed calls to abandon the management company’s incentive-based system in favor of flat salaries or more modest bonuses...
...decade later, Warner Bros. and the other record-industry giants are flat-lining, and Prince is doing a happy dance that would make Snoopy look like a depressive. In the past two months, he has opened the Grammy Awards with Beyonce Knowles, been inducted into the Rock and Roll Hall of Fame, launched a sold-out arena tour, opened an iTunes-ish music-download store to go along with his successful, subscription-based NPG Music Club and released Musicology, his best album...
Incarnating amiability with an undercoat of evil can be a benison to an actor. Unfortunately for them, Dogville's old pros (including Lauren Bacall, Ben Gazzara, Harriet Andersson, John Hurt, Stellan Skarsgaard, Patricia Clarkson and Blair Brown) have only attitudes, not characters, to play, and these are as flat as the lines on the floor. It's not a pretty sight: gifted actors with big ambitions and nothing purposeful to do. Only two things keep one's eyes on the screen: the spectacle of the gorgeous Kidman soldiering on as Grace's regality is defiled, and the suspicion that this...
...with cleaning agents is not so easy to do, explains Avery Gilbert, president of Synesthetics Inc., a firm based in Montclair, N.J., that provides consultations to the fragrance industry. "The soap base has chemical properties that tend to kind of tear apart the fragrance oils and make them go flat or not smell so good after a while," he says. This may explain why mass-market products such as Procter & Gamble's Joy, even in its new Green Tea essence variety, lack the olfactory punch of the pricier items...