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Word: flatted (lookup in dictionary) (lookup stats)
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...greeter who escorts him to his room, where he'll find a pink doggie bed, pink tennis balls and a biscuit jar filled with bone-shape cookies with the dog's name (given at the time of the reservation) written in pink icing, all for a flat fee of $250 a stay...

Author: /time Magazine | Title: It's a Dog's Life | 5/19/2003 | See Source »

...diagnostic standard. But a WHO spokes-person in Beijing denies that is the case. "If Shanghai's still using the old standards, they're contravening national regulations," says the spokesperson. Indeed, the WHO has been expecting Shanghai's suspected SARS caseload to increase, but instead it has remained flat since April...

Author: /time Magazine | Title: A Case Study | 5/19/2003 | See Source »

...rooms make great places to advertise. What was usually being advertised, unfortunately, was an ex-girlfriend's easy virtue. It took a while, but now better-organized and richly financed marketing campaigns by Snapple and Comedy Central, among others, are capitalizing on the potential of stalls and urinals--numerous flat surfaces, a steady procession of customers and, most important, a consumer sure to be fixed in one place for long minutes with nowhere else to look...

Author: /time Magazine | Title: Advertising: There's No Escape | 5/5/2003 | See Source »

ELEVATORS Commercials on flat screens in elevators may prove to be a godsend for those who hate small talk, as well as for advertisers who want to target a specific demographic. By placing ads in selected office buildings, marketers can reach high-earning, highly educated professionals likely to buy their products. Office workers spend an average of six minutes a day--24 hours a year--riding in elevators, usually looking at nothing but their shoes, according to Michael DiFranza, 41, CEO of Captivate Network. Captivate has installed 4,200 flat-screen video monitors in about 400 office buildings...

Author: /time Magazine | Title: Advertising: There's No Escape | 5/5/2003 | See Source »

...cabs participating in a pilot program. The city's Taxi and Limousine Commission has agreed to let seven private companies test their proprietary technology in 400 of the city's 12,000 taxis, with more cabs to be added to the program over the course of the year. On flat screens facing the backseat, the marketing companies offer a mix of traditional commercials, information on restaurants, shopping and movie times, and short documentaries about the city. Corey Gottlieb, 39, CEO of Global Vision Interactive, whose Interactive Taxi monitors are used in the program, reports that advertisers are happy because they...

Author: /time Magazine | Title: Advertising: There's No Escape | 5/5/2003 | See Source »

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