Word: flatting
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Dates: during 1940-1949
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Unlike its flossier rivals, sensible, flat-heeled, B. H. & G. talks in folksy, conversational style to the middle-income family, which it advises how to do almost everything. Samples: "How to wash and iron curtains," "How to stop rot," and how to remove crust from a baby's head. Upper-middle-class expressions such as maid's room, library and master bedroom are taboo. (B. H. & G. says added bedroom, den and owners' bedroom.) There are no "housewives"; they are all "home-makers." B. H. & G. admits that its constant touting of homemaking techniques, products and services...
...completely dated gags and situations go far to point up the timelessness of the Barrie story. It is also interesting as a prematurely exhumed time-capsule of the early '30s, with their long skirts, rectangular automobiles, fifteen-cents-for-the-first-quarter-mile taxicabs, and an unwrinkled and suspiciously flat-chested Barbara Stanwyck making the inevitable Hollywood decision about Career vs. Home...
...recognition, they scurried by subway and bus around crowded Manhattan in an old familiar technique for shaking off shadowers. Finally, under the rumbling Third Avenue elevated, on the squalid lower East Side, the FBI agents closed in, arrested both of them. In Judith's purse was a thin, flat package. It contained, said the FBI, typewritten notes abstracted from confidential U.S. documents...
Sunset on the Bachelor's Flat. In an official directive, Hungary's Communist Council of Arts sternly observed that Hungarian popular music has become "decadent," lacking in the "dynamic rhythm of the new democracy." They express a maudlin desire to return to the "good old days." As an example of the kind of song that was out of tune with Marx ism, the council cited the following ballad...
...Time has passed, the past is no more ... A kiss does not last you as long as once upon a time and the girls are not as sweet as they used to be ... Where is the old bachelor's flat, the perfume, the diamonds? . . . The old days were so much nicer...