Word: flatting
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Dates: during 1940-1949
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...Turkey, a wealthy American tourist, recoiling from the native bread, which was flat as a bathmat, was overjoyed at the sight of crisp, crusted, American-style loaves. He sought out the baker, found he was a Protestant missionary named Cyrus Hamlin. Missionary Hamlin convinced wealthy, grateful Tourist Christopher Robert that the Turks needed education even more than better bread, talked him into endowing the first U.S. college in the Near East...
Best explanation was that businessmen, who had seen production repeatedly knocked flat by strikes and shortages, were now waiting to be sure of continued peak production before they cheered. And they also wanted to be sure that production would be profitable...
...that Air Affairs has an ax to grind. But every large airline except TWA helped with early contributions of $100 and up, and seven have agreed to plug the magazine with copies in every plane. Promoter Pardridge is already talking about moving Air Affairs from his fifth-floor walkup flat & office in Washington, D.C. Next month he will ask his hand-picked board of trustees (Sir William P. Hildred, Laurance S. Rockefeller, Quincy Wright, et al.) for a raise in pay, from the $250 a month he started business on. He expects...
Partners Henry Kaiser and Joe Frazer had inflated public expectations with a lot of purple publicity. They had indefinitely shelved their "startlingly different" (i.e., front-wheel drive) car. They had fallen flat on one wild production goal after another. Against a March prediction of 11,000 conventional cars by anniversary time, they actually turned out only...
...This brisk, colorful history, first published in 1909 and now reissued, has been so long out of print that it will seem new to most readers. It will remind others of the part played by a flat-bottomed river steamer in the bloodiest little land battle in U.S. annals...