Word: flatting
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Dates: during 1950-1959
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...rather flat role of Happy, Robert Blackwell seems ill-at-ease at moments and rarely does his characterization catch fire. The role of Charley, the nextdoor neighbor, is carried by John Coe with a sure touch and necessary comic relief. However, he rushes through the beautiful and poignant requiem quite wastefully and thus loses some of the cathartic effect of the play...
...general, the observers, the newsmen-died instantly. Men on the flight line at Westover froze into a stunned shock for an instant, then sprang to rescue stations. Screeching fire trucks and ambulances, their red lights blinking eerily, roared away from the flight line; but there was no rescue. In flat disciplined tones, the Westover control tower operator ordered the fourth KC-135, already set for the mission-and, with Cocoa, scheduled for a nonstop round-trip to London-to return to the flight line...
...good many toolmakers want to see more proof. Said an officer of the Atlantic Machine Tool Works serving the Hartford area: "Sure, the tool business in Connecticut is looking up. When you are flat on your back, where else can you look but up?" Pratt & Whitney Co.'s machine-tool plant at West Hartford says that employment is still off 25% from September. Not until general business improves will the tool business really...
...sight and reach. Such sharp practices are gradually dying out because companies can work a much better deal with top management on a chainwide basis. Merchandisers argue for special space to tie in with national promotions or big ad campaigns, offer specially reduced prices in "coupon deals" or a flat reduction, e.g., $1 per case, for every additional case a store owner is willing to take...
...hives, extinguish fires, bandage wounds and deodorize homes, pets or people. Said a Manhattan merchandising expert: "People will buy anything in those fascinating pushbutton cans-even air." Aerosol men agreed. Recently Liquid Glaze, Inc. brought out an aerosol can of compressed gas called Spair, which can inflate a flat tire to 22 Ibs. pressure in six seconds...