Word: flavorfully
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...whose flesh is a blend of gristle and rubber. The same goes for the nocturnal civet, which has a gamy aftertaste that even the thickest brown sauce can't mask. And who really enjoys camel hump, which tastes just as you'd expect a blubbery lump to taste? But flavor isn't what really matters to many of the diners tucking into China's wildlife menagerie. "Businessmen come here to prove their wealth," says George Ng, a Shanghai-based restaurateur who specialized in cobra and other wild animals until last month, when local authorities declared all such fare illegal...
...from exotic delicacies like the civet cat and raccoon dog, Beijing has launched a massive crackdown on the wildlife trade. In the past week, police have combed wet markets in metropolises like Guangzhou and Shanghai, confiscating writhing bags filled with all manner of beast. But eating yewei, or wild-flavor cuisine, is a key element of new China's conspicuous consumption, and it won't be easy to curb the appetites of the nation's voracious businessmen and discerning government officials...
...Suigei, my family's sake, brewed in the southern city of Kochi, embodies the trend. Like many brands, its name evokes local flavor: Suigei was the pseudonym of a sake-loving, Edo-era lord and means "drunken whale." Though production has not increased much in its kura, built in 1872, Suigei has nevertheless increased its revenues 30% over the past decade by concentrating on quality sake. Shigeji Ishimoto, the brewery head, says top-grade daiginjo and ginjo sake account for 75% of Suigei's $6.3 million in sales, up from almost nothing when my grandfather bought it in 1968. Last...
ORANGE. Color of juice, regardless of flavor, that child upends on your beige jacket on the morning you have a presentation to clients...
...level of LDL, the "bad cholesterol." And the products are slightly lower in ordinary fat. Regular Tostitos and Natural Tostitos both have 140 calories a serving, but the natural chips have only 50 calories from fat, while the traditional ones have 70. And our tasters found that the flavor of the new products matched or sometimes even surpassed that of the traditional products. The Cheetos Natural White Cheddar Puffs made with organic cornmeal were cheesier, with less grease and salt, than the regular cheese curls. And the Thick Cut Country BBQ potato chips had a more authentic barbecue taste...