Word: flavorfully
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...It’s the same story every year. There is limited space in the shops, and new flavors are introduced each year, so some flavors have to go to the flavor graveyard,” explains Lee L. Holden, a public relations rep for Ben & Jerry?...
Chocolate chip ice cream addicts may choose to seek “Chocolate Therapy” instead—a mix of chocolate ice cream, pudding, and cookies which is replacing the simpler flavor of yesteryear. B&J’s claims that it will provide therapy for any “discombobulated state” into which it may have inadvertently thown consumers...
Harvards international student community represents a big world reduced to only 650 students. Each brings a distinctive flavor to this College, and the Woodbridge Society could bring them together in a savory stew. The current state of the Society, however, squanders this potential. If Woodbridge fails to halt its own slow decay, it will condemn itself to organizational irrelevance...
...this tall tale, know thine target, has revived relevance to a new generation of marketers, who, after years of simply translating their mainstream English-language advertising into Spanish, are now creating product lines for U.S. Hispanics. Among these: Hershey's Cajeta Elegancita candy bar. The Mexican term for caramel flavor made with goat's milk, "cajeta" is also a word for female genitalia in Argentine slang. This idiomatic tangle highlights but one of the challenges of marketing to so disparate a group as the 37 million U.S. Latinos...
...hopes someday to float plate-free meals above the dining-room table. Cantu says Oscar Meyer representatives recently approached him about helping them create a kid-friendly edible menu. Instead he persuaded them to consider edible advertising. "Think about opening up a magazine and finding a secret-coded flavor," he says, imagining children tasting a page seasoned with chili or sugar powders and deducing the essences for prizes. Sound elaborate? For Cantu, who dreams of eating not only the meal but also the plates, tables and chairs, the complexities of the future make his mouth water. --By Kristin Kloberdanz