Word: flavorings
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...fact that has limited Wu's business. For all their gastronomic enthusiasm for endangered sea animals or all matter of rare mammalian life, the Chinese so far appear immune to the pleasures of a black truffle. Mushroom gatherer Li Kun shakes his head when asked whether he enjoys the flavor of the black nuggets he's scooping up from the loamy soil near Hama. "When we're really hungry, we eat them covered with soy sauce, coriander, chili paste and MSG," he says. "That way you don't have to taste the truffle too much, only the sauce." Sacrilege...
...matter how carefully coffee beans are stored, once they are roasted, the aromatic oils and flavors begin dimming within a few days; about 40% of the flavor is lost within two weeks. In an airtight container, green coffee beans stay fresh for more than a year. They also cost about half the price of commercially roasted beans, allowing consumers to stockpile a collection of higher-quality beans. Suzanne Lattanzio, a Hampshire, Ill., real estate agent, has been home-roasting for two years and says she "hates" buying roasted beans. "I like the romance of the different names and being able...
...grass-roots heritage, the fledgling, fragmented health-food industry has always attracted its fair share of eccentrics--people who kept their company records in shoeboxes and didn't worry too much about profits, marketing or even good taste. Without necessarily having to lose the unique, even quirky, flavor that has contributed to much of the industry's appeal over the years, Simon thinks he can take natural foods to the next level. By bringing together a top-notch management team with some of the best brands in the field--from WestSoy soy milk and Celestial Seasonings teas to Terra...
Though Day disagreed, she did have one complaint about the new provider. “I was less impressed with the flavor selection,” she said...
...according to Martin, HUDS works hard to monitor the flavor preferences and consumption patterns of each house...