Word: flavors
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...cellar and allowing wines to develop over time. When wine is young, its fruit often pops out of the glass, but as it ages--if the wine comes from good soil and a good producer--the fruit fades and the complexity deepens. Women may actually appreciate the nuances of flavor and bouquet more than men do, because studies suggest that they have a more acute nose and palate. To anyone familiar with young wine only, the old stuff comes as a revelation. And you don't have to mortgage the house to start acquiring; $60 a month will...
...what's on the inside that really counts. And that falls very much under the mystical influence of time. A bottle of wine, as Maya, the oenophilic waitress in Sideways points out, reflects the soil, the sun and the rain of the year its grapes were grown. Its ultimate flavor, though, will also reflect the burnishing influence of the years it lay in wait of a corkscrew. As more women discover that age-old truth about wine and waiting, it's a good bet that fewer will settle for the little White Lie of a cutesy label...
...make fregula soup with clams. It's a simple recipe--fregula is just a kind of pasta--but the soup looks a mess. An intemperate amount of chili flakes has gone in, as has what seemed unadvisedly large pinches of saffron, which has a neat but metallic flavor that can overwhelm. As Batali stumbles over a loose cord onstage, it occurs to me that he must be exhausted. It's noon Sunday, and less than 12 hours before, he had been drinking with Emeril Lagasse and their entourages. They hadn't left the Peninsula hotel bar until...
Arizona has grown through a careful combination of solid value pricing, attractive packaging and a steady stream of new products. Such new health-conscious items as Diet Decaffeinated Green Tea have thus far not cannibalized sales of its reliable iced-tea flavors. Almost all the drinks come in oversize 24-oz. cans, with the 99¢ price painted on the front to prevent retail markups, and each flavor gets a distinct look. "Arizona's marketing has been in eye-catching, aesthetically pleasing packaging," says Gary Hemphill, managing director of Beverage Marketing Corp., a research and consulting firm. "To win that shelf...
...staring at a map; his Uncle Vito had moved there to ease his asthma. Vultaggio saw pricing as his true opportunity: Why not give the consumer a 24-oz. can at the same price as Snapple's 16-oz. bottle? After developing the drink with the help of a "flavor house" in New Jersey, Vultaggio dispatched his sales force to Manhattan. "Some of those guys couldn't sell lemonade in Saudi Arabia in the summer, and they come back with orders," he says. Vultaggio would sift through Dumpsters and shake Arizona cans to see if consumers were gulping it down...