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Skyphones Gene therapy Pentium processors High-definition TV Viagra Flavr Savr tomatoes Botox Hubble Space Telescope...

Author: /time Magazine | Title: The Next Big Thing | 9/8/2003 | See Source »

...allows the first genetically modified food product to market, the Flavr Savr tomato. A bland taste and high price make it a commercial...

Author: /time Magazine | Title: The Chain Of Events | 2/17/2003 | See Source »

Recall the Flavr Savr, a tomato bioengineered to ripen on the vine and last months on the shelf. It might have been a huge moneymaker if only the thing had tasted like a tomato. Its maker, Calgene Inc., traded above $20 a share in 1992, but the stock subsequently rotted to $5, and Monsanto Co. has offered to buy the company for $7.25 a share...

Author: /time Magazine | Title: BEARISH ON BIOTECH | 3/10/1997 | See Source »

...after decades of biotech setbacks and controversy, consumers finally have something they can sink their teeth into. The U.S. Food and Drug Administration (FDA) last week endorsed as safe the first genetically altered food to be sold to consumers -- a tomato called the Flavr Savr and billed as offering "summertime taste" all year long. Calgene, the Davis, California- based company that produced Flavr Savr (and came up with that silly name), says its new tomato will appear in selected supermarkets in California and the Midwest this week and should be available across the rest of the country before...

Author: /time Magazine | Title: Fried Gene Tomatoes | 5/30/1994 | See Source »

Chocolate Straws. A drinking straw that turns plain milk into chocolate milk has been put on the market by Los Angeles' Frontier Foods Corp. The Flavr Straw contains a strip of sugarless chocolate that dissolves in the milk passing through. Frontier Foods plans soon to add strawberry and root-beer flavors. Price: 23? a dozen...

Author: /time Magazine | Title: GOODS & SERVICES: New Ideas, Dec. 26, 1955 | 12/26/1955 | See Source »

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