Word: fleer
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...wildest cards this year come from Fleer (the people who bring you Bazooka gum) and Donruss, the companies that began in 1981 after the courts ruled Topps couldn't monopolize the industry. They've both come a long...
...Fleer goes the opposite direction, including all but a player's Little League stats on the back. It overloaded me for four years (am I supposed to memorize that the Cubs' Scott Sanderson had a 2.68 ERA at West Palm Beach in 1977?), but Fleer has added a bit of Vin Scully on the back for all of us who need help interpreting the numbers...
...companies appeal to better-heeled and older baseball nuts. Topps, for one, markets more than a dozen specialty issues, including bronze and silver replicas, through hobby dealers. The company's deluxe "Tiffany" set of glossy cards on heavily coated paper stock in serially numbered boxes sells for $125.95. Similarly, Fleer has gone upscale with its Commemorative Collectors Edition, encased in elegant gold-lacquered tin and extolled for its "meticulous detail and masterful craftsmanship" (up to $129.95). "There's no end in sight to all the different sets," says Allan Kaye, editor of Baseball Card News, a trade paper. The most...
...Reds' Pete Rose, for example, have jumped tenfold in price over the past five years. A Rose card is now worth as much as $450. On the other hand, images of New York Mets Pitcher Dwight Gooden have fared poorly. Gooden's recent drug disability has sent his 1984 Fleer rookie card crashing in value from $120 to $70 in a matter of weeks...
...Fleer throws in a team-logo sticker, and Donruss gives pieces to a baseball puzzle...