Word: fleer
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...Fleer Corp., of Philadelphia, one of the three heavy-hitting companies in the business, sells a card picturing Glenn Hubbard, animal-loving second-baseman for the Braves, with a giant python draped across his shoulders. Donruss Co., of Memphis, has issued a card honoring the San Diego Chicken, former mascot of the Padres, complete with a bio on the back that tells when the big bird was hatched: April...
Baseball cards were first sold in cigarette packs in the 1880s and with bubble gum beginning in 1933. They began drawing more fans in 1981, when Fleer and Donruss started issuing cards to challenge Topps Chewing Gum Inc., of Brooklyn, the biggest manufacturer. Card production among the companies has zoomed like a pop fly, from an estimated 500 million a year in the late 1970s to 1.5 billion this year...
...complete set of Fleer Ted Williams cards, all autographed highlights the three wall shrine dotted with framed newspapers and magazine covers marking milestones in the Splendid Splinter's career. Perhaps the most valuable item is Ted Williams official birth certificate, which Kelly secured through "intricate methods." Williams himself plans to stop in later this summer. Kelly says, because among other things, be wants to see the clock with his portrait on it. "It's one of the things he's never seen." Kelly explains...
...still not a good idea to mix brands by trading a Fleer Mike Schmidt for a Topps Jim Rice, but the new competition has had one good side effect. There seem to be good players in every pack...
...days, Topps printed very few cards of the biggest stars to induce kids to spend money all summer in search of a Tom Seaver. But with Topps having to fend off Fleer and Donruss in the card market, there are now two or three shots of Rich Gossage standing around looking cute, as well as the Rich Gossage in action pose and the Rich Gossage All-Star model...