Word: fleeting
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...option for out-of-home advertisers before," says Jodi Senese, executive vice president of CBS Outdoor, which will unveil a network of 75 high-definition lcd subway-station signs this summer in Manhattan. In London since December, led screens have been traveling around the city, mounted on a fleet of 25 buses. Advertisers can update ad messages within 10 minutes, or even match an ad with the neighborhood the bus is passing through. "Once you introduce that kind of flexibility," says Jon Lewen, who is overseeing the effort for Viacom Outdoor, "even those advertisers who traditionally wouldn't consider...
...department weighs what kind of trips and events will have the most impact. Press aides labor to plan backdrops so the cameras will take away an image that reinforces the message their boss is trying to highlight that day. A press office whose chief used to be known on Fleet Street as "the abominable no man" now promptly returns phone calls. The Queen's Christmas broadcast no longer has her staring straight into the camera, but uses video clips to illustrate her points. Her Majesty even carries a cell phone inside that handbag. All in all, Prince Andrew says...
...unusually responsive administration has been addressing these weaknesses. Last spring, when a leaked internal memo showed survey results pinning student dissatisfaction on the usual culprits—distant professors, a lagging social life, and a dearth of “community”—a full fleet of initiatives were already underway. The Harvard College Curricular Review, Loker Pub, Lamont Café, and the hiring of a Greek-scene expert to oversee House community have sought to make omelets of Harvard’s broken eggs.But talk about Harvard’s weaknesses can make for quite gloomy...
...Advertiser quickly became the only game in town after Lottman closed the Courier in December 1968. He dutifully paid every last bill, selling the Courier’s fleet of cars for as little as $50 apiece to pay off debts to the printer...
...They flew into a cloud of rain and dust in Kuwait City, transferred to a U.S. Air Force C-17, landed in a pounding thunderstorm at Baghdad International and, because the weather had grounded the US military Blackhawk fleet, boarded an armored SUV and drove into city along the notoriously perilous airport road. At one point they were slowed by a traffic blockage. They went straight to meetings that continued into dinner with Iraqi leaders at U.S. Ambassador Zalmay Khalilzad?s residence. The sound of an exploding mortar round that had been lobbed over the green zone?s walls disrupted...