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...know when the White House is trying to get a particular "message" out? Simple: just count the number of times Press Secretary Ari Fleischer or any other high-level official employs the same words or phrases in a single briefing, speech or interview...

Author: /time Magazine | Title: It's a Gusher! ... of Energy-Plan Catchphrases | 5/18/2001 | See Source »

...Take, for example, the roll-out of the Bush Administration's much-heralded, already-maligned national energy policy. In his regular daily briefing on Wednesday, which was dominated by discussion of the energy plan, Fleischer repeatedly used the word "comprehensive," usually in sentences like, "And that's why, going back to September of last year, the President said that the United States needs a COMPREHENSIVE energy plan...

Author: /time Magazine | Title: It's a Gusher! ... of Energy-Plan Catchphrases | 5/18/2001 | See Source »

...Moments later, Fleischer noted that "by... focusing on a COMPREHENSIVE solution, the President is confident that markets will see that more supply is on the way." For good measure, a few sentences later, Fleischer added that "Many of the other steps have an effect on prices over time, and that's why the President has had this focus on a COMPREHENSIVE plan." Fleischer went on to use the word "comprehensive" twelve more times before the briefing was over. (In Thursday's briefing, Fleischer was less profligate, referring to the President's "comprehensive" plan a mere 10 times...

Author: /time Magazine | Title: It's a Gusher! ... of Energy-Plan Catchphrases | 5/18/2001 | See Source »

...both Fleischer and Abraham and a host of others went out of their way to remind reporters and viewers, again and again and again, that, as Abraham put it, "If we continue down the road of the LAST EIGHT YEARS, Americans can expect higher energy prices well into the future." Fleischer did it five times on Wednesday. But when he was asked how long it would be politically effective to blame Bill Clinton for today's "energy crisis", Fleischer pretended to be shocked at the suggestion. "It's not a question of blame," the spokesman insisted earnestly, twice, before casting...

Author: /time Magazine | Title: It's a Gusher! ... of Energy-Plan Catchphrases | 5/18/2001 | See Source »

...little White House gloating: Though Bush, perhaps realizing that his issued gloat Wednesday about bipartisanship in the House vote came off a bit over-spun, toned it down after the Senate version. "The president views this as a very important day in his new presidency," said Ari Fleischer, "and he is very pleased to thank the Democrats that helped make this possible." (Trent Lott said Bush also phoned personally...

Author: /time Magazine | Title: Why This Is Just the End of the Beginning For the Budget Fight | 5/10/2001 | See Source »

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