Word: fleischmann
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Last week DPA Boss Manly Fleischmann overruled them both. He told Chapman "to enter into a suitable long-term contract with the proposed new producer for power from the Hungry Horse project." Fleischmann said he approved the Anaconda-Harvey deal because the plan for an enlarged Air Force (143 wings) made the need for aluminum urgent, and the Anaconda plant should be producing at the rate of 72,000 tons a year by 1953, soon after the Hungry Horse Dam is fully completed. Feischmann could not see any threat of monopoly; the new plant, said he, would produce less than...
Hotel. Ross edited two veterans' magazines and the fast failing Judge; then he decided to start his own. He persuaded a fellow poker player who had a lot of money, Raoul Fleischmann, to back him. His idea was a humorous magazine that would not be "for the old lady in Dubuque...
Begun in 1925, The New Yorker went shakily on for three years. Fleischmann poured in $550,000. Ross furiously hired & fired, cajoled and cursed, trying to get the kind of magazine he wanted. In the first year and a half alone, about 100 staffers were fired, many with a muttered apology from Ross: "We need geniuses here." Gradually Ross found what he needed: James Thurber, E. B. White, Ogden Nash, John O'Hara, S. J. Perelman, Peter Arno, Helen Hokinson, 0. Soglow...
Died. Joseph Wilshire, 71, former board chairman of Standard Brands (Chase & Sanborn coffee, Fleischmann's yeast and gin, Royal gelatin and baking powder) ; after long illness ; in Greenwich, Conn. Beginning as a $1-a-week yeast packer for Fleischmann's, he became its president 27 years later, stayed on as president when it merged with Standard Brands. He built up perhaps the country's finest collection of coaches, phaetons, cutters and sleighs, which he habitually used for traveling about his Greenwich estate...
Died. Max C. Fleischmann, 74, heir to the Fleischmann yeast and gin companies: by his own hand (he shot himself after learning he was afflicted with an incurable disease); in Carpinteria, Calif. In 1929, he sold the business his father had built in Ohio to the House of Morgan for a reported $20 million worth of shares in Standard Brands. After that, he helped round up lawbreakers in Nevada, where he built a mansion and became an honorary cop, roamed the world in a succession of 22 luxury yachts. In 1941, he infuriated Commerce Secretary Jesse Jones by being...