Word: fleischmann
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...incidental food, yeast is a veteran: in the Middle Ages, when young & old drank quantities of yeasty beer daily, it was almost a staple of the European diet. The U.S. people eat 200,000,000 lb. of yeast a year, most of it in bread. Fleischmann has developed two varieties now widely used in breakfast foods and as vitamin pills...
Stocky, down-to-earth James S. Adams, 45-year-old President of Standard Brands Inc. (Fleischmann's Yeast, Royal Baking Powder, etc.) last week announced that he would ask his 115,000 common stockholders to convert every four shares they now hold into one share of new stock. Brokers raised interested eyebrows: reverse splitting had hardly been heard of on Wall Street since the dog days after the 1929 crash, when some companies used it to give their collapsing shares some semblance of dollar value...
Such was the news from California last week. Distillers Corp.-Seagrams had just bought the Mt. Tivy Winery in Fresno County, was eying three others to boot; agents of Hiram Walker and Fleischmann Distilling were reported hotfooting through the California wine belt (which produces 90% of all U.S. wine) for good properties; the whole industry was abuzz with big deals to come...
...Bright James S. Adams, 44, was elected president of Standard Brands (Fleischmann's Yeast, Chase & Sanborn coffee). A flyer in World War I, he was for six years an adman (Benton & Bowles), six years a building-materials man (Johns Manville), two years a soapman (Colgate-Palmolive-Peet), seven months a $1-a-year man (OPM's auto and paper divisions). Standard Brands has been aging rapidly since depression times (1940 profits were 35% below 1932) and Adams' youth may prove as useful as his varied experience...
...filling and breath-taking qualities, the Ballet Russe has its shortcomings-shortcomings the more grave because much U.S. money has gone into the ballet, notably from such backers as Edsel Ford and Yeast Scion Julius Fleischmann. Whereas Diaghilev was imaginative, ahead of his time, and not above shocking his audiences. Mr. Hurok's two troupes make little effort at even keeping up to date. Massine's ballet, St. Francis, whose music by Paul Hindemith is among the best in the modern theatre, has slipped from the repertory; Sol Hurok does not like it. Among the new ballets...