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...that man took part in a performance of Petrouchka. A Russian greatcoat swathed his solid form, false whiskers his jowls; a fur hat veiled his glabrous dome. S. (for "Sol" for Solomon) Hurok, impresario of the ballet, was playing a super. With him, similarly disguised, was Sportsman-Angel Julius Fleischmann (yeast), head of World-Art, Inc., which owns the ballet...

Author: /time Magazine | Title: Music: S. HUROK PRESENTS. . . . | 4/22/1940 | See Source »

Died. James Jay O'Brien, 55, broker, gentleman jockey, member of the victorious 1932 U. S. Olympic four-man bobsled team; of heart disease; in Palm Beach, Fla. His first wife: Silent Cinemactress Mae Murray. His second: Stage Actress Irene Fenwick. His widow: Laura Hylan Heminway Fleischmann O'Brien, former wife of the late Julius (yeast) Fleischmann...

Author: /time Magazine | Title: Milestones, Apr. 15, 1940 | 4/15/1940 | See Source »

...last December and this week was hovering around 7. Broad explanation was that while Standard Brands net sales were holding up fairly well, the profit margin was growing narrower and narrower. In 1937, beating the bushes with such radio headliners as Rudy Vallée (for Fleischmann's Yeast and Royal Gelatin Desserts), wooden Charlie McCarthy (for Chase & Sanborn Dated Coffee), "One Man's Family" (for Tender Leaf Tea), Standard Brands ran up record net sales of $122,517,121. But even in briefly booming 1937, Standard Brands' net profit was only 73? a share compared with...

Author: /time Magazine | Title: TRADE: Pennies from Leaven | 3/11/1940 | See Source »

...share. Mrs. O'Brien's dividends were down to $135,000, 70% less than 1930, 55% less than 1933. For this Standard Brands could chiefly blame the fact that few U. S. citizens like the taste of yeast, no matter how many vitamins the Fleischmann brand contains. More than a decade ago, when the U. S. housewife had quit baking bread at home, Fleischmann's swank advertising agency, J. Walter Thompson, had an answer: yeast for health. By testimonials, by quotes from scientists, Standard Brands plugged yeast (three cakes a day) for pimples, constipation, that tired feeling...

Author: /time Magazine | Title: TRADE: Pennies from Leaven | 3/11/1940 | See Source »

...Texas Corp., has for some years been attorney for Mrs. O'Brien. Promptly Mr. Dunnington was elected a member of a trouble-shooting executive committee of seven, including Morgan-Partner Harry P. Davison, onetime Morgan-Partner William Ewing, Donald Kirk David (representing the Ziegler interests) and Paul Fleischmann. Last week Standard Brands had other changes to announce. To President Thomas L. Smith, onetime Standard Brands wagon man, had gone the duties of chief executive officer, taken from Board Chairman (and fellow wagon man) Joseph Wilshire. To vice-presidencies had gone two other veterans: Productionman John W. Luce, and Cousin...

Author: /time Magazine | Title: TRADE: Pennies from Leaven | 3/11/1940 | See Source »

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