Word: fleischmann
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...programs over National Broadcasting Co.'s system 14 over Columbia Broadcasting System.† Its radio accounts included Bayer's Aspirin, Ovaltine, College Inn Food Products. Nearly tied with Blackett was the leader for the two previous years, J. Walter Thompson, with accounts like Standard Brands (Chase & Sanborn, Fleischmann), Cutex, Carter's Ink, Eastman Kodak, Kraft-Phenix Cheese. Third with a radio budget of $2,900,000 was Lord & Thomas whose best account is American Tobacco (Lucky Strikes...
...autumn day in 1933, shortly after she sued Harold Fowler McCormick for $1,500,000 for breach of promise, Mrs. Rhoda Tanner Doubleday was standing on the practice tee of the Valley Club at Santa Clara, Calif. Few feet away, she claims, Major Max Fleischmann, chairman of Standard Brands' finance committee, was booming out his opinion of her and her suit. Halting a No. 3 iron in midair, Mrs. Doubleday pricked up her ears, listened, flushed, stormed off the tee. Last week, with the McCormick suit settled for $65,000, she turned on Major Fleischmann. Suing in Manhattan...
...forestall such a possibility of outside interference, five radio bandmasters met this week in Paul Whiteman's Manhattan apartment, formed a Committee of Five for the Betterment of Radio. Members: Paul Whiteman (Kraft's Cheese), Rudy Vallée (Fleischmann's Yeast), Guy Lombardo (St. Joseph's Aspirin), Abe Lyman (Phillips' Milk of Magnesia), Richard Himber (Studebaker). Similar committees, they announced, would be formed in Chicago and San Francisco and other key cities...
Meanwhile a $126,000 promotion campaign directed by Publisher's Counsellor John Hanrahan, articulating the smart-chart objective of The New Yorker, began to get results. Mr. Fleischmann put up $400,000 before the corner was reached, but in 1927 he could and did refuse $3,000,000 clear profit to sell out. He advanced $393,000 more to see the magazine completely around the corner, was repaid in two years. His $400,000 investment is today represented by 35% of the stock of the F. R. Publishing Co. which pays $3 dividends...
...sparse luxury advertising, The New Yorker netted $263,000. It has made that much in the first six months of this year, carrying more pages of advertising than the Satevepost. This year's net should top $600,000. No longer a bored businessman playing angel to the arts, Raoul Fleischmann is now proud and happy to be the earnest hardworking publisher of a profitable property...