Word: fleischmanns
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...women's hoard that is a 20% slice of outstanding U. S. corporation stocks, was in Palm Beach dancing with her socialite husband at the swanky Patio, walking with her bulge-clipped English poodle on her South Ocean Boulevard estate. Her amiable, globe-trotting son, Julius ("Junky") Fleischmann, whose father, Julius Fleischmann Sr., died (heart attack) on the polo field, was ailing in his moated castle in Cincinnati. And her onetime brother-in-law, husky Major (in the A. E. F.) Max C. Fleischmann was on his "Edgewood Ranch" in Santa Barbara, Calif., talking about big-game hunting...
...spite of interests that have ranged from racing horses to backing ballets, the outdoorsy Fleischmann clan had something to worry about last week. For the descendants and in-laws of old Charles Fleischmann, who started a great industry in 1868 by peddling yeast in Cincinnati, are now the holders of close to 10% of the 12,648,108 outstanding common shares of huge Standard Brands Inc. And this No. 2 U. S. packaged food company (No. 1, General Foods) is not doing anything like as handsomely as the House of Morgan thought it would when it put it together around...
Ever since Oct. 24, 1929, crinkle-headed, crinkle-mouthed Crooner Rudy Vallée has spread his oleaginous voice on the air waves for Standard Brands Inc. (Fleischmann's Yeast, Royal Gelatin). Their partnership is radio's longest. Radio's first big variety show made Yale-bred Rudy Vallée (real name: Hubert Pryor Vallée) radio's first big-money performer, began radio's first national song craze (I'm Just a Vagabond Lover), first exploited the radio talents of Edgar Bergen & Charlie McCarthy, Alice Faye, Joe Penner, Frances Langford...
...bought Julius Fleischmann's 225-ft. yacht Camargo, renamed it Ramfis for his small brown son, announced a private pleasure trip to the New York World's Fair-via Washington. This squeeze play soon brought forth almost all the invitations Dictator Trujillo had yearned for-a gala at the Pan American Union, dinner with Acting Chief of Staff Marshall of the U. S. Army, audience with Secretary Hull, tea with Franklin Roosevelt. Also included in the program was a luncheon by Haiti's Minister Elie Lescot, to prove that Haiti has forgiven Trujillo for his troops...
...Margaret Bourke-White, the Duke of Windsor, Myrna Loy, Prince Louis Ferdinand of Germany, James Roosevelt, Lowell Thomas, Elizabeth Arden and Ina Claire are not ashamed of having gone in the front way. Altogether the school handles 3,000 pupils a day. As result of a tie-up with Fleischmann's yeast (a mail order course for 81 yeast labels), Arthur Murray has acquired 350,000 correspondence students since last March. House organ of Murray's, edited by his wife, is called the Murray-Go-Round...