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...merger was arranged by a committee consisting of Morgan-Partner Thomas Cochran, Fleischmann President Joseph C. Wilshire, Board Chairman Max C. Fleischmann, Royal President William Ziegler Jr. Mr. Wilshire will be president of the new company. The directorate will include Morgan-Men William Ewing and Henry P. Davison. The Morgan interest in the merger was accented by the personal friendship long existing between Morgan-Partner Cochran and Major Fleischmann, and by the Morgan ownership of a considerable portion of Fleischmann stock (estimated at 400,000 shares) purchased...

Author: /time Magazine | Title: Business & Finance: Morgan Mergers | 7/1/1929 | See Source »

When Morgan-Men first discussed the food merger, the Fleischmann distributing system was an important consideration. The only rival for speed and regularity admitted by Fleischmann in daily national distribution is the U. S. Post-Office. The only foodstuff rivals are the various milk companies, none of which are nationwide in scope. Fleischmann's yeast is delivered fresh every day to more than 30,000 bakeries and to 250,000 groceries, delicatessens, hotels and other retail outlets. No jobbers are used?delivery is direct from 900 Fleischmann agencies. Fleischmann's operates a transportation subsidiary which has 200 railroad cars...

Author: /time Magazine | Title: Business & Finance: Morgan Mergers | 7/1/1929 | See Source »

Justly proud of its distribution system is the Fleischmann company. "The Yeast Must Go Through" is the watchword in every Fleischmann office. During the New England floods of November 1927, Fleischmann chartered all the airplanes at the Boston Airport, even newsmen and news services could get planes only through the Fleischmann Traffic Department. First arrivals from afar in the flooded districts were airmen carrying Fleischmann yeast. Nor is Fleischmann service limited only to yeast deliveries. When a Fleischmann baker died suddenly, leaving a distracted widow with several small children, one Fleischmann man took charge of the funeral, another Fleischmann...

Author: /time Magazine | Title: Business & Finance: Morgan Mergers | 7/1/1929 | See Source »

...Fleischmann distribution system is not the "invention" of any one man. It was developed along with the growth of the company. No transportation problem existed in 1868 when Charles and Maximilian Fleischmann, immigrants from Austria-Hungary, and James Gaff of Cincinnati, founded Gaff, Fleischmann & Co. at Riverside, Ohio. Their first great forward step was made in 1876 when they exhibited a Model Vienna Bakery at the Centennial Exposition in Philadelphia. From the fame of this exhibit came an increased demand for Fleischmann's yeast. Soon there was a Fleischmann plant on Long Island, then another at Peekskill, N. Y, Guiding...

Author: /time Magazine | Title: Business & Finance: Morgan Mergers | 7/1/1929 | See Source »

...Fleischmann Co. makes nearly all the compressed yeast sold in the U. S. Its eleven factories have a capacity of some 500.000 lbs. of yeast per day. In 1928, net sales were $64,004,366; net income $19,820,668. Fleischmann Co. is also one of the world's largest vinegar producers. ships in its own tank cars 15,000,000 gals. of vinegar per annum. The company has consistently promoted Baker's Bread v. Home Made Bread; cheerfully notes that in 1919, 60% of U. S. bread was sold by bakers, in 1928 the baker's share had risen...

Author: /time Magazine | Title: Business & Finance: Morgan Mergers | 7/1/1929 | See Source »

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