Word: flemish
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Dates: during 1960-1969
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Overshadowed by the High Renaissance, the 15th century artists of the Lowlands were called "Flemish primitives." But the modern eye has adjusted to their light, and appreciates the full sophistication of their art. This quality is clearly visible in The Martyrdom of St. Hippolytus, a long-hidden work by an unknown Flemish master which went on view last week at Boston's Museum of Fine Arts (see opposite page). Preserved for many years in the seldom-used Paris house of a French banker, the yard-high triptych first reappeared in public at a 1962 auction. A Manhattan art syndicate...
...Entry of Christ into Brussels in 1889, painted in 1888, measured 8½ ft. by 14 ft., but he explored the same theme in etchings the size of a shirt cardboard. During his life, Ensor scratched out 133 etchings and drypoints whose quality and diversity rate the Flemish homebody an inglenook in the hall of fame of his great predecessors, Diirer, Rembrandt...
Magic Is Out. With advertising expanding fast around the world, companies have learned the hard way that no single slogan or sales pitch can be successful everywhere. Copywriters for General Motors found out that "Body by Fisher" came out "Corpse by Fisher" in Flemish. "Schweppes Tonic Water" was speedily dehydrated to "Schweppes Tonica" in Italy, where "il water" idiomatically indicates a bathroom. In Brazil, one U.S. airline proudly advertised the swank "rendezvous lounges" on its jets, learned belatedly that rendezvous in Portuguese means a room hired for assignations. Africa is an account executive's nightmare. Native words acceptable...
...some places is one-fourth its normal size. But of greater concern to the Belgians than the meager harvest or the tempestuous weather was a new law that goes into effect this week, creating a formal language barrier across the land. Dutch will be the official tongue in the Flemish north, French in the Walloon-dominated south, with pockets of both peoples stranded on the wrong side. Months of demonstrations culminated last week when hundreds of Flemings clashed with Walloons at Ostend...
...builder is Paris's Flemish-French Art Dealer Aimé Maeght (pronounced Mag), who had long owned a wooded hilltop a mile from Saint-Paul-de-Vence, on the Cóte d'Azur, a perfect site for a museum. He consulted assorted architects, who suggested amusing and cavalier plans for a subterranean museum or one soaring on stilts, but he eventually chose Sert. For consultants he enlisted artists whose works he sells: Braque, Chagall, Miró and Giacometti...