Word: flesch
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Both Nationwide and Sentry first offered the policies in Pennsylvania, where early this year a regulation went into effect, requiring that auto-insurance policies must rate at least 40 on the Flesch Readability Scale. That scale, which ranges from 0 to 100 for the maximum possible brevity and simplicity, was devised in 1943 by Language Expert Rudolf Flesch (The Art of Readable Writing). But not until "we entered the age of consumerism," says Flesch, did business realize that "to have documents written by lawyers isn't good enough. because the consumer isn't satisfied...
...overemphasis on phonics instruction, though, can make some children miss the meaning of the words they sound out. Recalling Rudolf Flesch's 1955 pro-phonics polemic, Why Johnny Can't Read, Harvard Education Professor Jeanne Chall, a phonics authority, quips that "soon I can expect to see a book out called Why Robert Can't Understand...
Self-Made Mexican. Son of an iron and lumber magnate, Szeryng was raised in the Warsaw suburb of Zelazowa Wola, birthplace of Chopin. A child prodigy, he was packed off to Berlin at seven to study violin with the renowned teacher Carl Flesch, five years later entered the Sorbonne. The day after Hitler invaded Poland in 1939, Szeryng volunteered for the Polish Army. Fluent in seven languages, he was assigned to the Polish government-in-exile in Great Britain as a translator. In 1942, accompanying Polish Premier Wladyslaw Sikorski to Latin America in search of a home...
What Rudolph Flesch (Why Johnny Can't Read) and John Keats both know: the quickest way to make a fast buck is to write a book criticizing education...
...Thank you for helping the poor, old, patient schoolteachers of America put the dunce cap on Rudolf Flesch...