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This story moved us to ask Professor Martin about TIME'S readability. In his classes Martin uses the Rudolph (The Art of Readable Writing) Flesch formula for easy reading, in which an average of 19 words to a sentence and an average of 150 syllables to 100 words is a perfect score. After turning his classes loose on TIME, Martin wrote...

Author: /time Magazine | Title: A Letter From The Publisher, Mar. 13, 1950 | 3/13/1950 | See Source »

...credit side, the M.E.s found that A.P. stories are getting fresher and brighter. Readability Expert Dr. Rudolf Flesch, hired to teach clear and simple writing (TIME, Feb. 16), said that the A.P.'s output is less monotonous than a year ago, although it still needs sprucing up. Best of all, the A.P. seemed to be growing aware that the changing nature of the news is forcing it to report not only what happened...

Author: /time Magazine | Title: The Press: After the Battle | 11/22/1948 | See Source »

...help unlard the A.P.'s avoirduprose, Gould hired Readability Expert Dr. Rudolf Flesch (TIME, Feb. 16). There are signs also that the A.P. is getting over the timidity that makes it (for fear of offending one of its 3,900 members) almost objectionably objective. "We have a duty," said Gould's log, "to give the reader some idea of how near the truth a broadcast or communique may be . . ." And the A.P. is encouraging its own Managing Editors Association to find fault. Many an M.E. thinks the world's best news service could still be considerably improved...

Author: /time Magazine | Title: The Press: 100 for the A. P. | 5/17/1948 | See Source »

Some of us, now on the sidelines, hold schools of journalism largely responsible for many of the faults cited by Dr. Flesch. The oldtime press association reporter ... at one time or another had worked under a hard-boiled city editor who beat out his brains with a club when he wrote above the head of the man in the street. . . . Now the average reporter is a journalism graduate and apparently puts on the dog to show how much he knows...

Author: /time Magazine | Title: Letters, Mar. 22, 1948 | 3/22/1948 | See Source »

...took its medicine like a man. In effect, it ordered all hands to learn to say it simply or get out. And it plans to have Dr. Flesch read copy on its stories for a year. Last week, the A.P. professed to see an improvement, but was still finding plain English hard to write. In a memo to the staff, Assistant General Manager Alan Gould wrote: "Too frequently it seems that we contrive the hardest way to say some of the simplest things...

Author: /time Magazine | Title: The Press: Say It Simply | 2/16/1948 | See Source »

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