Word: fletcherism
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...Horace Fletcher, the well known writer on diet, gave a very practical talk last night in the Union on "The Power Behind the Man Machine...
...fierce competition of today, said Mr. Fletcher, when the smallest advantage is effective, superior personal efficiency is a power for success. This efficiency may be gained by economy of nutrition. The primitive man ate only when he was hungry, and he chewed his food thoroughly, because nature made it hard. The man of today eats when he is not really hungry, and because much of his food is liquid or soft, he does not chew it enough...
...simple rules contain the gist of Mr. Fletcher's system. They are: Never eat unless you have a well defined true appetite. A false appetite will always refuse simple food. Give the appetite an opportunity to choose the food it craves. Chew the food until the swallowing impulse is overmastering. This practice will enable the body to run perfectly on one-third the amount of food under the old system, and will yet satisfy the appetite. Enjoyment of food is necessary to digestion. Do not be disturbed either while eating or digesting food. Any disturbance arrests digestion and assimilation...
...Fletcher is an expert on diet, and has written several books in which he has endeavored to prove that thorough mastication and the development of the sense of taste are the chief agents which secure bodily health...
...Fletcher's theories have been well known for several years, and have formed the basis of successful experiments at the University of Cambridge, in England, and at Yale. Professor Chittenden, of Yale, subjected a squad of soldiers and some athletes to the treatment, and the results confirmed Mr. Fletcher's theories...