Word: fletcherizing
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Dates: during 1920-1929
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This little lyric was the popular expression of a fad which made famous its founder, Horace Fletcher, some 20 years ago. John D. Rockefeller took it up and provided a prose version of its message: "Don't gobble your food. 'Fletcherize,' or chew very slowly while you eat." For a time wealthy mothers counted their children's jaw beats at the table while ragged micks in the streets threatened to "Fletcherize" their little enemies. Gradually, the fad died because people were too lazy or too busy with other things to give the required 45 strokes...
...remaining Fletcherites. Unaccustomed to normal mastication, these fastidious trenchermen will swill too much and too abruptly and die off in short order. Not so John D. Rockefeller who, unmoved by fads and always conservative, will continue to chew his food soberly and slowly in a modified adaptation of Horace Fletcher's preposterous method...
...received more than 800 votes (733? were necessary to nominate) before the "switches" began. Final results: Robinson, 1,035 1/6; Major-General Henry T. Allen (Kentucky), 21; Major George L. Berry (Tennessee), 11½; Governor Dan Moody (Texas), 9?; Senator Alben W. Barkley (Kentucky), 9; Senator Duncan U. Fletcher (Florida), 7; Mrs. Nellie Tayloe Ross (Wyoming), 2; Lewis G. Stevenson (Illinois), 2; Evans Woollen (Indiana), 2; not voting...
Such was a letter found last week amid the ruins of the two Nicaraguan gold mines owned by brothers of U. S. Ambassador to Italy Henry P. Fletcher which were recently gutted by Nicaraguan guerrillas with a loss of $2,000,000 (TIME...
...Burgess '30, C. M. Churchill '30, W. H. Cleaver '29, R. B. Corey '29, F. E. Cummings '30, W. M. Dow '29, C. E. Dunlap '30, C. H. Elsass '30, Leslie Flaksman '29, French, R. G. Gould '30, Guarnaccia, V. L. Hennessy '30, W. J. Henrich '28, Fletcher Hodges '28, R. R. Impink '28, W. V. King '28, W. R. Koch '29, C. M. Lauterhahn '30, D. A. Lomasney '29, R. G. Luttman '29, F. J. Mardulier '30, Ma, son, Moore, F. V. Nissen '30, R. H. O'Connell '30, O'Neil, Peet, Porter, J. W. Potter '30, Pratt...