Word: fleurs
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Dates: during 1940-1949
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...publishing team responsible for Look's success was President (and Editor) Gardner Cowles and his blonde wife Fleur Fenton Cowles, 38, associate editor...
...about his mind," said Fleur. The madness was mutual. Mike Cowles found that his bride had so many ideas for Look that he put her to work on it. She knew little about magazine editing but she knew what she liked-and thought other women would too. She added sections for women, tied in the covers to fashion features, saw that every issue had "female appeal." Look began capturing women readers. "Before," says Fleur, "it was bought by two million men, and women read it sort of by inheritance...
...Avenue GHQ, the two have offices to match their personalities. Mike Cowles, deliberate, slow-spoken, has a sedate, paneled, 13th-floor office, a neat, clean desk. His wife's, eight floors below, has bright lime-yellow walls, a royal blue rug and a littered blond mahogany semicircular desk. Fleur dresses dramatically, sports an uncut emerald ring as big as a horse chestnut, talks fast and crisply, smokes and likes Scotch & soda. Both she and Mike wear black hornrimmed glasses. In their spare time, Mike plays tennis ("enormously good," says Fleur), while she paints...
...they have little spare time. Between them, the Cowleses figure they put in about 32 hours a day thinking and arguing about Look. "Our real board meetings," Fleur says, "are held in our library between...
Married. Gardner ("Mike") Cowles Jr., 43, publisher of the Des Moines Register & Tribune, chairman of the board of the Minneapolis Star-Journal & Tribune Co., president of Look; and Fleur Fenton, 33, Manhattan advertising consultant; both for the second time; in Stamford, Conn...