Word: fleurs
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...Paris flea market, Fleur Fenton Cowles once bought a golden pin shaped like a swallow's wing, which she thought "a symbol of flight, excitement, beauty." Last week, as Fleur's new monthly magazine Flair spread its wings, a reproduction of the pin adorned its bright scarlet cover. To Editor Cowles, it was a moment of high excitement and typographical beauty. But more dispassionate observers considered the maiden flight hardly as breathtaking as all that...
Like the pre-publication dummy (TIME, Sept. 12), Flair's Vol. I, No. 1 was full of tricks. Samples: a "window" in the cover permitting a partial view of the next page, an accordion foldout, a page of Fleur's own self-assured handwriting in gold ink on blue paper, pages of odd sizes and varied textures. To readers familiar with Fleur's wearing of a rose as a trademark, Flair's frontispiece was the most Fleurish -and Freudian-touch of all: it was a reproduction of Girl with Roses by Artist Lucian Freud, grandson...
...first issue had more artifice than art, nobody was selling Editor Fleur or Publisher (and husband) Gardner Cowles short. Issue No. 2, already in the works, was much improved-cleaner and simpler layouts, bigger pictures, less prune whip and more meat. And Publisher Cowles and brother John Cowles, whose picture magazine Look (circ. 3,039,811) and news digest Quick (which claims 700,000) were doing handsomely, were prepared to underwrite Fleur's Flair for as long as necessary. The confident circulation guarantee for Flair's first year...
Flair's Fleur, 39, who was a topflight advertising executive before she became the third wife of Publisher Cowles three years ago, will keep on doubling in brass as an associate editor of the picture magazine Look (circ. 3,075,000) and the three-month-old, capsule-sized newsweekly Quick, now up to 400,000, according to Mike Cowles...
Straw-haired, sleekly groomed Fleur Cowles doesn't own a hat, usually wears tailored suits, a rose, and black horn-rimmed glasses, is never without a huge (1 in.) Russian emerald ring ("It's my trademark, it's me, it's Fleur - rough, uncut, vigorous"). Says she: "I've worked hard, and I've made a fortune, and I did it in a man's world, but always, ruthlessly, and with a kind of cruel insistence, I have tried to keep feminine." For a sampling of Fleur's insistent femininity, readers could...