Word: fleurs
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...publishing team responsible for Look's success was President (and Editor) Gardner Cowles and his blonde wife Fleur Fenton Cowles, 38, associate editor...
...about his mind," said Fleur. The madness was mutual. Mike Cowles found that his bride had so many ideas for Look that he put her to work on it. She knew little about magazine editing but she knew what she liked-and thought other women would too. She added sections for women, tied in the covers to fashion features, saw that every issue had "female appeal." Look began capturing women readers. "Before," says Fleur, "it was bought by two million men, and women read it sort of by inheritance...
Married. Gardner ("Mike") Cowles Jr., 43, publisher of the Des Moines Register & Tribune, chairman of the board of the Minneapolis Star-Journal & Tribune Co., president of Look; and Fleur Fenton, 33, Manhattan advertising consultant; both for the second time; in Stamford, Conn...
...House of Bourbon's golden fleur-de-lis dropped low last week. For days Generalissimo Francisco Franco's great yellow Mercedes-Benz, manned with chaffeur and aide, had waited in Lisbon to carry Don Juan to Spain. Juan had hesitated. Then suddenly, Franco's car was gone...
...help the proposed committee in its task, some 400 Canadians had already sent flag designs, ranging from dull to weird, into Ottawa (see cut). Most of them favored a maple leaf. Other ideas: a beaver, a fir tree, wheat, the French fleur-de-lis, stars, miniature Union Jacks, a design like the U.S. flag, with a stripe for each of the Dominion's nine provinces. CCFer Gladys Strum proposed a flag picturing "a buffalo, a beaver, a maple leaf and a mountain. Yes, and we had better have a river...