Word: flexatard
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Leotards and tights to wear while exercising are now a sleekly packaged business with estimated sales of $500 million a year. One company in that field, Flexatard Inc. of Los Angeles, has seen sales jump from $363,000 in 1977 to $25 million last year. MacLevy Products Corp. of New York City turned out about 2,400 treadmills for indoor runners last year, at prices ranging from $640 for a simple nonmotorized model to nearly $6,000 for a superdeluxe electronic version that measures speed and mileage and displays distance on a small screen. About half of MacLevy...
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