Word: flickr
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Dates: during 2000-2009
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...Yahoo! is all about the people," says Caterina Fake, co-founder of the wildly successful photo-sharing site Flickr, which Yahoo! purchased last year. Flickr symbolizes the Yahoo! approach. Its collection of tens of millions of photos is all user generated and user cataloged. Participants themselves "tag" the pictures by typing in keywords that let others search the photos. Yahoo! last year also acquired del.icio.us, a social-bookmarking website that lets users share their favorite sites, music and other findings--allowing others to effectively look over their shoulders to find interesting stuff. "We're applying the wisdom of the crowds...
...REILLY, publisher and technology advocate: Collective intelligence. Think of how Wikipedia works, how Amazon harnesses user annotation on its site, the way photo-sharing sites like Flickr are bleeding out into other applications. I think we're at the first stages of something that will be profoundly different from anything we have seen before, in terms of the ability of connected computers to deliver results. We're entering an era in which software learns from its users and all of the users are connected...
...millions of individual users are linking to, and let's use that information to get the good stuff to float to the top. That turned out to be a very powerful idea, the ramifications of which we're exploring in other areas, such as with tagging on Flickr or blogs. People are finding more ways to have the wisdom of crowds filter that signal-to-noise...
MARK DERY, author and cultural critic: I find the fetishization of the wisdom of crowds fascinating. It has a whiff of '90s cyberhype about it. I'm fascinated by the way in which it contrasts with individual subjectivity. A lot of technologies, such as Flickr, blogging, the iPod, seem to turn the psyche inside out, to extrude the private self into the public sphere. You have people walking down the street listening to iPods, seemingly oblivious to the world, singing. More and more, we're alone in public...
...alcohol in some sense. It accentuates what you would do anyway. If you want to be a loner, you can be more alone. If you want to connect, it makes it easier to connect. In my own experience, it has drawn my family closer, as we post pictures on Flickr. It has done more than tap into something latent; it has actually created something that wasn't there with the younger family members. We couldn't do that before because we were all geographically separated...