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Word: flipness (lookup in dictionary) (lookup stats)
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...like most people, you're way too smart for advertising. You flip right past newspaper ads, never click on ads online and leave the room during TV commercials...

Author: /time Magazine | Title: Neural Advertising: The Sounds We Can't Resist | 3/1/2010 | See Source »

Crazed with laughter and the bitter cold, my roommate and I literally exploded into Asmara, a discreetly nestled Central Square Eritrean eatery, hustling mostly because my feet had frozen (flip-flops offer little in the way of podiatric protection) and, more importantly, because our palates were eager for an escape from dining hall fare...

Author: By Edward-michael Dussom, CRIMSON STAFF WRITER | Title: Eat Out: Asmara | 2/26/2010 | See Source »

...that is why I now have a leather folio for my notepad. Yes, I am only going to use it for another week, at most. Yes, every time I flip open its gracefully manicured cover to write down “300 million * 0.25 = 75 million babies,” I look like not only a douche but also a fool. Yes, as it sits on the desk between my interviewer and me, its large gold Harvard logo is an awkward reminder of the only reason I got this interview. Yes, walking around with it is the equivalent of wearing...

Author: By Alexander J. Ratner, CRIMSON STAFF WRITER | Title: Bad Trend Alert: E-Recruiting Leather Folios | 2/18/2010 | See Source »

...Wednesday night. On the routine that clinched his second straight Olympic half-pipe gold, his amplitude - the term snowboarders use to describe the aerial distance they fly off the 22-ft. half-pipe - far exceeded that of the other competitors. He executed back-to-back double corks (two flips and three body revolutions, like a corkscrew) on his winning run. Although he had already clinched the title, on his second run White still went all out and landed the Double McTwist 1260. That's a double backward flip with 3.5 revolutions, a maneuver that pushes the limits of what snowboarders...

Author: /time Magazine | Title: Shaun White vs. Lindsey Vonn: Who's Better? | 2/18/2010 | See Source »

...sell themselves as well as the skiers. "Downhill skiing is way gnarlier than snowboarding," says snowboarder Markku Koski of Finland. (Attention snowboarders: Don't hire that guy as your spokesman.) Fortunately for the boarders, other players in the game will fight for White. "You need to be able to flip yourself multiple times," says Bower, who gives White the advantage over Vonn. "It's not just one jump. It's a series of jumps, five or six in these pipes. To land cleanly and to maintain the speed that you need to do the giant double flips that they...

Author: /time Magazine | Title: Shaun White vs. Lindsey Vonn: Who's Better? | 2/18/2010 | See Source »

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