Word: flippest
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Dates: during 1960-1969
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...still looks and reads like the paper Joe Patterson left: full of crime, sex, human frailty and indiscretion, all jauntily regarded. But the rest of the news is in the News too. And it is still written with a skillfully crisp and colloquial flair, still gaudily bedizened by the flippest headline writers in the business (SINGER CROAKS ON HIGH c, ran above an early story about an opera star, who collapsed onstage and died in the wings). The paper is still so accurately aimed at Patterson's hand-picked target-the Manhattan subway rider-that News circulation plummets...
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